Selected work
Web design case studies, and the branding and print around them, told as full stories: what the problem was, what got built, and what changed. Most of it is website and branding work for university centers and nonprofits, plus a print magazine and the research tools behind it.
Web design case studies, and the branding and print around them, told as full stories: what the problem was, what got built, and what changed. Websites, logos and identities and print, for companies whose marketing stopped matching the work.
Showing 24 of 24
Colorado State UniversitySeven cultural centers and a symposium, behind one front doorSeven cultural centers, a fall symposium and an events calendar the office runs itself, at Colorado State University.WebsiteWeb appLogoPrintSee the project 
UNC Gillings School of Global Public HealthOne look, from the homepage to the coffee mugThe No. 1 public school of public health, with eight departments publishing at once and one look holding across every one of them.WebsiteLogoPrintEmailSee the project 
UNC Carolina Public Health MagazineA print magazine that reads just as well on a phoneTwo issues a year for five years, designed for print and built for the web in the same pass, with an archive of 242 articles behind them.PrintWebsiteSee the project 
UNC Center for Thriving Communities114 local governments, one way to make the caseA decision tool for the working groups recommending how 114 NC local governments spend 18 years of opioid settlement money.LogoWeb appSee the project 
Burk UzzleSix decades of photographs, paced like a bookSix decades of a LIFE and Magnum photographer's work, designed like a digital coffee table book. A legend.WebsitePrintEmailSee the project 
Nurture NCA statewide case for maternal health, easily scannableA statewide maternal health coalition, with the evidence base built to be checked and its benefits guide in two languages.WebsiteLogoSee the project 
Environmental Supply Company380 products, found by the regulation you have to meetA 380-product catalog a source-testing engineer can search by the EPA method they've been handed.WebsiteSEOSee the project 
UNC Sheps DATA+50 years of rigor, on a site that shows itThe technical arm of a UNC research center founded in 1968, and a site that puts the depth in front of a researcher before she has to ask for it.WebsiteLogoSee the project 
Ainsworth AssociatesAn advisory practice that can't show its clientsA strategic advisory practice that can't name its clients, so the site proves its taste instead.WebsiteLogoPrintSee the project 
Definian325 pages, and the proof comes firstA firm that masters data for a living should look like it, so the homepage puts 40 years and a thousand transformations within about two minutes of reading.WebsiteIllustrationSee the project 
UNC School of LawEvery elected prosecutor in the country, searchable by zip codeEvery elected prosecutor in the country, searchable by zip code, and kept current by the research team from a spreadsheet.Web appSee the project 
UNC Water InstituteEvery project, paper and person, behind one filterA WASH research institute at UNC: 41 people, 36 funded projects and 20 years of a conference, behind filters instead of lists.WebsiteSee the project 
UNC Cancer Control PopSimFive tools that turn a simulation into a decisionTwo cost calculators and five system maps, so a clinic can price a screening program before it commits to one.Web appWebsiteLogoSee the project 
UNC Consortium for Cancer Implementation Science53 research tools, found in one search53 cancer research tools, searchable as you type and kept current by the consortium itself.WebsiteSee the project 
Cliff Cottage InnThe booking happens here, not on ExpediaA seven-suite inn in Eureka Springs, built to win the direct booking back from the travel platforms it's listed on.WebsiteSEOEmailSee the project 
Global Lead-Free WaterA pledge 47 organizations could actually joinA global pledge on lead in drinking water, with two deadlines, four commitments and 47 organizations signed up to them.WebsiteSee the project 
Sunset GroveOne map of the whole neighborhood, theirs to update55 homesites in Pittsboro, with a lot map the sales office kept current themselves, one dropdown at a time.WebsiteLogoPrintSee the project 
UNC Ecosystem Assessment68 questions that map a whole systemA 15-minute assessment that maps 68 parts of a child support system and gives a community back its own picture.Web appSee the project 
Silverstone JewelersBrowse by what it is, who made it, or what it's forA jewelry store in Howell, Michigan, with 190 pieces a buyer can reach by category, by designer or by any of 141 tags.WebsiteSee the project 
UNC FoRtitude StudyAn eight-lesson program for life after cancer treatmentAn eight-lesson program for breast cancer survivors, built for a clinical study at UNC Gillings.Web appSee the project 
Alliance Climate ControlA 125-page document a rep drives like a toolA 125-page sales guide for a Sydney HVAC company, built with 369 internal jumps so a rep can drive it at a kitchen table.PrintSee the project 
T4 AssociatesResearch you can't see, made concrete enough to buyA B2B research firm selling something invisible: six services, a private equity practice, and the numbers it will stand behind.WebsiteSee the project 
Cabo BroncosA Bronco rental that sells the trip before the priceA Bronco rental in Los Cabos that sells the trip first, then shows every line of the price.WebsiteSee the project 
From the archivesUNC Gillings COVID-19 Dashboard57 researchers, one page the public could useNorth Carolina's public COVID-19 research dashboard: 57 contributors, 32 questions answered, and the state's numbers on the front page.WebsiteSEOLogoSee the project Your great work deserves to look great.
Let's have a quick meeting. Tell me what you're trying to do and who needs to see it, and I'll tell you what I'd build first and roughly what it costs.