Six decades of photographs, paced like a book

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https://www.burkuzzle.com
The Burk Uzzle homepage: the headline Through photography my heart sings what I feel over a photograph of a river baptism, with a young Burk with his camera at the right

Burk Uzzle was the youngest photographer LIFE magazine ever hired, at 23, and later President of Magnum, the photographers' cooperative. His picture of a couple wrapped in a blanket at dawn became the cover of the Woodstock album, and his archive spans almost six decades.

The site has to hold fourteen collections and five books, let a visitor move through them at the pace of looking, and never feel like a template a hundred other photographers use. Everything else steps back so the photographs carry it.

RoleDesign, build and print
Archive15 collections, 5 books

The first scroll

A homepage that moves like turning pages

Scroll and the headline pulls apart, then big photographs ride up the page, each holding still while the next step of his process slides past. A photographer gets judged in seconds, so the first thing a curator does here is page through his work, the way they would a book.

The Burk Uzzle homepage scrolling: the headline pulls apart, then large photographs ride up the page past the steps of his process

The archive

Fourteen collections, each told as a scroll

Every collection opens on a title card with a few lines from Burk, steps through the photographs with their captions, and ends on THE END with every other collection one click away. Arrow keys and swipes move through it, and a slow cross-fade sets the pace of looking.

The Woodstock collection's title card with a few lines from Burk and View photos and Read more buttons

Each collection opens on a title card

Navigation

The whole archive behind one button

A black rail sits on the left of every page with the wordmark and a single menu button. Open it and the archive is there: fourteen collections, five books, the stories and the film. Nothing competes with the photographs until a visitor asks for it.

The full-screen menu open over a dark page, listing Home, Featured, Playhouse Hereafter, Tobacco Sticks and the other collections

The stories

The story behind the photograph

Thirteen articles in Burk's own words sit behind the collections: how the Woodstock cover happened, Dr. King's funeral, the Prophets project. Each collection links to its story and each story links back, so a visitor who stops on one picture can find out why it exists.

The Woodstock article, Burk's account of the festival beside a list of the other project stories

In print

Five books, paged like the real thing

Perceptions + Recognitions, Just Add Water, Family Named Spot, All American and Landscapes each get a page that loops through the photographs like a book left open on a table. Somebody who knows the books finds them, and everyone else sees what's inside.

A photograph from the All American book, men saluting beside a large stone monument, with arrows to page through

About

The record a curator looks for

The about page leads with what a curator checks first: LIFE at 23, President of Magnum in 1979 and 1980. Beside it, a short menu to his exhibitions, museum collections, books, lectures and the film F11 and Be There.

The About page, Burk's biography beside a menu of exhibitions, museum collections, monographs, articles and the film F11 and Be There

In hand

A card as bold as the work

Black over white, with UZZLE set right on the line between them. It carries the same wordmark as the site's rail and the watermark on every photograph, so a curator who pockets it at an opening lands somewhere that looks like the card in their hand.

Two Burk Uzzle business cards fanned on a light background, black above and white below, with UZZLE sitting on the edge between them and his contact details underneath

To his list

The people who already follow his work

Essays, new bodies of work and the occasional event go out to the collectors and curators who asked to hear from him. The mail carries the same wordmark and the same restraint as the site, so an email in the inbox and a page on the screen read as one hand.

The Let's Roll Let's Rock the Future email from Burk Uzzle
The Better World email from Burk Uzzle
The Fertility Within Tragedy email from Burk Uzzle
The Facing Breast Cancer email from Burk Uzzle

Essays, new work and the occasional event, in the same hand as the site

Under the hood

Photographs sized for every screen

Every photograph ships in several widths, so a phone downloads a phone-sized file and a large monitor gets the full one. An archive this image-heavy still opens quickly.

I keep the archive current

When Burk has new work, he sends it and I add it and reorder the collection, so the archive keeps growing without him learning a CMS.

Adrial is my go-to designer for anything my business needs … which is why I have used him for three different companies over the last 20+ years.

Craig WoodCEO, Definian

Your great work deserves to look great.

Twenty-five minutes. Tell me what you're trying to do and who needs to see it, and I'll tell you what I'd build first and roughly what it costs.