I was asked to create the visual identity for quite an awesome event for the State of Hawaii's visitor's bureau called "Random Acts of Aloha." A stunningly talented artist, choreographer and magic-maker Marielle Hare spearheaded this project, creating "popup performances" throughout NYC over the course of a few days. These posters were hung in the spaces where the performances "popped up" and Hawaiian flowers with these hangtags were handed out to the curious audiences that gathered. It was quite a success, with so many people involved saying it was one of the most magical experiences ... (which doesn't surprise me since Marielle creates magic wherever she goes).
Here is a video that was created around the event (with some great shots of the poster and hangtags):