I built a COVID-19 website for UNC and UNC's Water Institute
Together, we brainstorm through seven categories following a step-by-step storytelling formula that inspires engagement.
Using our brainstorms as the raw materials, we boil down the most resonant messages from each category into a concise outline.
In the end, you have a consolidated, reusable framework to apply across all your marketing to keep it clear and consistent.
Through this process, your brand will be positioned as the answer to your customers‘ problems. When they are invited into a resonant story that clearly solves their painpoints, your marketing becomes magnetizing.
Strategic, following a clear story line?
Consistent across your brand?
Succinct and effective?
Easy to follow?
Avoiding jargon?
Engaging and inspiring?
If not, then you might just need a messaging makeover. Contact me for details.
And what comes after you have your messaging handled? Time to beautify!