Blend Bistro approached me to do the complete identity and collateral package and website for them and we wanted to get a high-class look together with simplicity. Blend was also a coffee shop during the day, so the swirl of the “e” can be seen as reminiscent of the swirl in the cappuccino as you stir. Unfortunately the club shut down after a year in existence as a lot of clubs and bars tend to do around Franklin Street. It was a great venue while it lasted. RIP.