Sunset Grove crafts luxurious homes that have a down-home feel, so I crafted an upscale and welcoming website that is representative of their brand. I then refreshed their logo and collateral pieces to build brand trust.
Starting with the website, I structured the content to optimize user engagement, including a dynamic map the client could update themselves to keep everything current. A better experience for both their clients and them meant more efficiency and brand cohesiveness.
They already had a logo they wanted to keep, but its execution needed some fine-tuning. So I tweaked the letterforms of the wordmark to allow a better visual flow and gave them more options for horizontal and one-color versions.
Their collateral pieces needed a refresh to match their upgraded identity, so I redesigned their vicinity map from scratch to hand out to prospects.