Sunset Grove crafts luxurious homes that have a down-home feel, so I crafted an upscale and welcoming website that is representative of their brand. I then refreshed their logo and collateral pieces to build brand trust.
Website design & development
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A more dynamic, engaging online experience
Starting with the website, I structured the content to optimize user engagement, including a dynamic map the client could update themselves to keep everything current. A better experience for both their clients and them meant more efficiency and brand cohesiveness.
A dynamic home map means ultra-easy site updating
Logo redesign & branding
First, perfecting the wordmark
They already had a logo they wanted to keep, but its execution needed some fine-tuning. So I tweaked the letterforms of the wordmark to allow a better visual flow and gave them more options for horizontal and one-color versions.
Next, pulling it all together
Print promo design
Redesigned maps from the ground up
Their collateral pieces needed a refresh to match their upgraded identity, so I redesigned their vicinity map from scratch to hand out to prospects.
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