Success Day is an event that brings HVAC contractors together nationwide to learn the most up-to-date and innovative ways for them to run their businesses. My client sent me a long Word document crammed with sales page goodness and I went through and beautified every bit of it. This was the first part of a chain of marketing pieces: First, prospects were mailed these postcards that would direct them to the landing page of the website. The prospect would then enter their name/email address to be sent the free e-report that would then prompt them to join Success Day to learn all about this great HVAC-related stuff (who knew that heating and air could be so sexy?).