The logo design process

Creating your logo design:

DISCOVERY & RESEARCH

In this phase of logo design, we will explore the logos you love and why. (And yes, we'll go over those you think are less-than-stellar, too.) I get to know your business and its unique personality. You'll help me discover what sets your business apart. We will decide on what type of logo suits your business' personality best. You bring whatever ideas you may have for your logo, too.

Next, I go back into my logo lab to research your competitors, your industry and any other vitals to get me into brainstorming mode.

BRAINSTORM & IDEATION

This phase involves integrating all the learning from the Discovery phase and starting to brainstorm!

For lettermarks/wordmarks: We browse typefaces that will work based on the personality of your company and your .

For iconic/symbolic logos: I start sketching (literally pencil to paper) ideas for your company icon. (The idea is quantity over quality at this point. Throwing spaghetti against the wall.)

VECTORIZe & PERFECT

You choose your favorite(s) from the previous sketch phase and we breathe more life into them, including giving alternate ideas using the favorites as a starting point.

For lettermarks/wordmarks: After you choose your favorite typefaces, I start working on how to use the letterforms of your company name to make your mark unique to your business. Depending on the letters and words of your organization name and the typefaces chosen, different opportunities reveal themselves on how to transform letterforms into a cohesive brand.

For iconic/symbolic logos: I take the "winner" pencil sketch(es) and draw them at a larger scale with a pen to add detail and clarity. If alternate versions come to mind, I will draw those out, too, to make sure we've maximized the possibilities. Once final pen artwork is signed off on, I scan it into my drawing program to trace into black & white vector art. 

 COLORIZe & FINALIZe

In this phase, we have our final black & white line art version of your logo that you love. And now we get to add even more aliveness and depth to it.

For lettermarks/wordmarks: All that's left here is to add color options to the mark until it sings with your company's unique voice. We can also add subtle treatments such as drop shadow and gradients to add depth to your logo. Finally, you are given a final folder with all versions of your logo

For iconic/symbolic logos: We combine the icon with the name of your business (either set to an unaltered typeface or a wordmark) and play with a whole slew of color options to find which one fits.

Finally, I supply you with all the sizes, orientations, color options and file types that you'll need to get your logo out into the world (jpg, gif, png, eps, saved for web & print, oriented in horizontal, vertical, large and small).

Look, it's my logo design portfolio!

Chapel Hill 40 Logo Design
NStar logo design
Syntiant logo design
Nemo Labs logo design
Akapella Health logo
Bringbacks logo
Chapel Hill Chiropractic Clinic logo
Mission 127 logo
Captrate logo
Legends and Outlaws logo design
Eminent logo design
CSER logo
Spiraling Upward Program logo
Buzz Seminar logo
Buzz Seminar logo
UNC's Shaping Systems logo design
UNC's Shaping Systems logo design
Laurus Foundation logo design
Laurus Foundation logo design
Ask Zhao wordmark logo design
Ask Zhao wordmark logo design
LA Reding logo design
LA Reding logo design
Citrine Salon logo
Citrine Salon logo
Nancy Tom logo
Nancy Tom logo
CH School of Musical Arts logo design
CH School of Musical Arts logo design
Swapsol logo
Swapsol logo
Silver Palate logo
Silver Palate logo
M&S Appraisals logo
M&S Appraisals logo
Keltex Software logo
Keltex Software logo
CORE logo
CORE logo
Curran-Bauer Analytics logo
Curran-Bauer Analytics logo
Chapel Hill 40 Logo Design
Buzz Seminar logo
UNC's Shaping Systems logo design
Laurus Foundation logo design
NStar logo design
Syntiant logo design
Ask Zhao wordmark logo design
Nemo Labs logo design
Akapella Health logo
Bringbacks logo
Chapel Hill Chiropractic Clinic logo
Mission 127 logo
LA Reding logo design
Citrine Salon logo
Nancy Tom logo
Captrate logo
CH School of Musical Arts logo design
Swapsol logo
Legends and Outlaws logo design
Silver Palate logo
M&S Appraisals logo
Keltex Software logo
CORE logo
Eminent logo design
CSER logo
Curran-Bauer Analytics logo
Spiraling Upward Program logo