It can be overwhelming when your creating your website to figure out which social media platforms to use, too. It's like giving birth to a website baby and then having to take care of other babies, too.
Here's a strategy that will help you see how you don't necessarily have to create unique content for each platform. In fact, it's better for consistency to take a more centralized approach.
(By the way, this also helps with search engine optimization.)
Having your website set up with articles that you can publish yourself is going to be key to this strategy.
Whenever you write a new blog article, pull 2-3 sentences out that are both