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| Snail
mail marketing is not dead! |
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Ah, snail
mail. Remember? It's that paper correspondence
you get from your mailbox. Well, you might
think that marketing via "snail mail" is
dead thanks to the exponential rise of
the cheaper Internet alternative. In some
ways, that is true. In other ways, if used
creatively, it is alive and kicking, ready
to get your business more exposure.
The good thing about the turn toward the internet for more business advertising
is that there is less demand in people's mailboxes. Even the mail advertising
that potential customers do get from your competitors aren't commonly of
a very high quality design-wise or message-wise. People don't want to be
bogged down by reading a direct mail piece. They want the main message
and, if they find themselves to be interested, a way to contact you. |
 Postcards
Depending upon your industry, a postcard can be a cost-effective option
to send out to your list of customers. Don't have a list of customers?
There are listing agencies that rent mailing lists according to industry
interest, area, age category, and many other ways to narrow down your
target audience, all with your budget in mind.
A postcard can be designed simply with a captivating photograph on the
front with a phrase to capture the interest of your target audience.
On the back is a quick action-oriented paragraph with a way to contact
the business. Simple and effective.
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Condensed
catalog
Do you have a catalog of products online but don't want to go through the
money or the hassle to design an entire physical catalog? Here's the solution:
Have your catalog complement your website. Your catalog can touch on all
the best-selling and most profitable items in your selection to draw them
in to your website to see more. Call it a "best of the best" mailer
and your response rates will go up. |
VIP
discount mailer
Everyone likes to be VIP. As long as you're not overdramatic with it and
sincere in its presentation, customers will respond. Send your faithful
list a 20% off their next purchase as a thank you for their patronage.
Design it like a keepsake to really get people in the door. For example,
if you are in the chocolate candy bar profession, design an invitational
card as a golden ticket with a special savings for a select few. Not only
will they love the savings, but they will remember that you thought of
them. |
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Did
this article spark questions in
your mind? Email
me.
I'll do my best to answer whatever questions you may have.
© 2006 Article written by Adrial Dale. |
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