| Frequently
Asked Questions |
|
How
much does a logo cost? »
Why
do I need a professional logo? »
What
is the difference between a logo
and a corporate identity? »
What
is the logo design process? »
I
have no idea what kind of a logo
I want or what concept I want in
my logo to have.
Can you help me
in this process? » |
How
much does a logo cost?
There
are a lot of variables that can affect
a logo cost, but for the most part,
the complexity of the logo and what
the logo will have the job of accomplishing.
The easiest way to find out the prospective
cost of your logo, please drop me
a quick quote
request.
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Why
do I need a professional logo?
A logo
is your business' face to the world.
A professional logo is the first
step in a customer's buying cycle.
A poorly designed logo could cut
a potential client right out of the
loop before even giving your company's
product or service a chance. The
right logo will tell a potential
client your purpose and professionalism
while reminding current customers
why they stick with your company.
Professionally designed logos express
your company's essence in a succinct,
visual and memorable way.
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What
is the difference between a logo
and a corporate identity?
A logo
is just the logo itself. A corporate
identity is how that logo is translated
across a company's entire range of
marketing materials. A corporate
identity package should seamlessly
integrate all the pieces into one
solid, central message that is core
to the business itself.
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What
is the logo design process?
- Client gives an idea of what
is needed, the business values,
what the business' purpose is,
any conceptual ideas to be included
with the logo, and any corporate
colors in mind or colors that have
already been used to represent
this company.
- A
range of thumbnail pencil drawings
are sketched up to give the basic
idea of the concept in action.
- A
few of the favorites are chosen
from these thumbnails and are transferred
into cleaner versions into the
drawing program.
- The favorite
from these is chosen, perfected
and then color(s) added.
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|
I
have no idea what kind of a logo
I want or what concept I want in
my logo to have. Can you help me
in this process?
I would be glad to help you brainstorm the best way to promote yourself through
a logo, but sometimes the most effective brainstorming is done by the client
simply because s/he knows the industry they are in so well.
Usually a good
place to start is to take a good hard look at your competition, especially
the big players in your industry. They have millions of dollars in budgets
for their corporate identities and you can use the knowledge of how they
execute their system to your advantage. Now keep in mind that I'm not advocating
stealing at all, just a borrowing of ideas so you can effectively compete.
Also, taking such a look at your competition can spark an idea that is completely
different from the race they are running in, which will immediately set you
apart and give you an advantage if executed correctly.
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